Google analytics hack with website, videos, and social media campaign, 2012-2017

Using Google adword advertising platform, which pairs its famous algorithm with users' keywords, I directed a timely campaign toward the U.S. states with the highest military enrollment. Network ads sent young people to qoarmy.com, a mirror site of the U.S. military's goarmy.com. There, visitors found a 3-minute interview with the eponymous avatar, SGT STAR, who is the first application of machine learning that the military has introduced specifically in order to increase enrollment.